Fintech mobile banking redesign

Brand Identity 2020

A comprehensive redesign of a mobile banking application focusing on user experience optimization and conversion rate improvement.

Project Type

Branding Package

Tools Used

Adobe Illustrator, After Effects

Duration

8 Weeks

Project Overview

Nexus Tech approached me to develop a complete brand identity system that would position them as innovators in the artificial intelligence and machine learning space. The challenge was to create a visual language that felt both cutting- edge and approachable, technical yet human-centered.

The project scope included comprehensive logo development, brand guidelines documentation, color palette and typography systems, icon set design, business collateral templates, and motion graphics elements for digital applications. Every touchpoint was carefully considered to ensure consistency and impact across all brand interactions.

My Design Process

A structured approach to delivering exceptional design solutions from concept to completion.

Discovery

Understanding your brand, goals, target audience, and project requirements through detailed consultation.

Ideation

Brainstorming creative concepts, mood boards, and initial sketches to explore different visual directions.

Design

Creating high-fidelity designs with attention to detail, typography, color, and composition for maximum impact.

Delivery

Final files preparation, documentation, and handoff with all necessary formats and guidelines for implementation.

Brand Strategy & Vision

The strategic foundation of the Nexus Tech brand was built on three core pillars: innovation, accessibility, and trust. These principles guided every design decision throughout the project.

Innovation First

Pushing boundaries while maintaining usability

Human-Centered

Technology that serves people, not the other way around

Trustworthy

Building confidence through transparency and reliability

Project Deliverables

A structured approach to delivering exceptional design solutions from concept to completion.

Client Feedback & Reviews

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"Nullam Sed Leo A Augue Sodales Pharetra. In Pretium, Libero Id Auctor Euismod, Nulla Ligula Finibus Eros, Egestas Mattis Erat Metus Id Felis."
"Nullam Sed Leo A Augue Sodales Pharetra. In Pretium, Libero Id Auctor Euismod, Nulla Ligula Finibus Eros, Egestas Mattis Erat Metus Id Felis."